$500 Grocery Coupons

One of the time-tested and proven methods for increasing your response rate is to include a premium offer in your letter.

What this means is that, you include a grocery coupon or image of something you will give to your prospects - for FREE simply for meeting with you.

The $500 Grocery coupon is one of the most effective premium offers out there - and of the cheapest.

Here's how it works

When your prospect opens your letter, they see this 500 dollar bill complete with Ben Franklins picture on it. The coupon looks at first glance like real money but on close examination they'll see that it’s a coupon redeemable for $500 in FREE groceries.

Why does it increase response rates?

If you are sending mailings to frugal people or low income households then this coupon will virtually guarantee a response. All they have to do to get the $500 in groceries is to call you or submit an application on your website! And the best part - it barely costs you anything!

Here is how the offer works:

Step #1

You mail your offer with the $500 grocery coupons. In order for people to redeem this coupon they must call you or go online and fill out your application.

Step #2

To the people who responded to your mailing, and submitted their information applications, you then give or mail them their $500 Grocery gift card. This card you buy separate and is available through us or LumpyMail.com

 Step #3

Your prospects mail the grocery gift card to the address listed on the back to receive $500 worth of grocery coupon certificates - redeemable for brand name food and household products.

If you are a foreclosure or real estate investor this can significantly increase your response rates - by as much as 1%

When considering the Grocery Coupon for mailing, keep in mind the following:

• How does it relate to what I am offering?
• Will including this item - pay for itself?

If the coupon does not tie in to your message or it is not suited to your audience then you definitely should not send it, and here is how to determine if the lumpy item will pay for itself:

1.      Will people be turned off or think this is another "junk" letter because of the lumpy item?

2.      Will I insult my prospects by insinuating that they can’t afford groceries?

3.      How many more people will open & respond?

4.      How much more money will you make by sending this item?

 

Once you are done answering those questions it should be obvious whether you need to include the lumpy item in your mailing or not.