Aspirin PacketsThe aspirin packet is a cute marketing device, although expensive due to postage costs ($1.13) it can increase your response rate to make up for the high cost. An aspirin mailer is good not only for your prospects, but your clients as well - in fact it is arguably one of the best mailers to send to your clients. The idea of the aspirin is to say right off from the start - "Here take an aspirin, I know its tough and you got headaches - but here is the solution." - When considering the aspirin packets for mailing keep in mind the following:
- How does it relate to what I am offering
- Will including this lumpy item - pay for itself!
If you can’t tie in the aspirin to your message then you definitely should not send it, and here is how to determine if the lumpy item will pay for itself: 1. Will people be turned off or think this is another "junk" letter because of the lumpy item? 2. How many more people will open & respond because it’s lumpy? 3. How much more money will you make by sending your lumpy item? 4. Keep in mind you have the lumpy item’s cost, postage, and fulfillment to consider. Once you are done answering those questions it should be obvious whether you need to include the lumpy item in your mailing or not. |