Upgrade #1 - Get your letter opened

If your letter doesn't get opened that means your letter won’t get read, which in turn means you won’t get a response. People are always on the lookout for junk mail. To get your letter opened you will have to go under their radar and appear like a letter they want to read.

There are two ways to do this -

A - Send unusual mailings in  unique envelopes, with a "lumpy" item such as an aspirin to tickle their curiosity and make them want to see what this is all about.

B - Send a personal letter, one that would have come from someone they know - guaranteeing that it will get opened. See the picture below to see what I mean.

Send a personal letter to your clients, hand   addressed, with a return address label and a live stamp!

A hand addressed envelope is virtually guaranteed to get opened - in fact statistically hand addressed envelopes have an 87% open rate! Just don't screw it up by sending it in an inappropriate envelope or using a meter or indicia for postage.

Our proprietary technology allows us to print envelopes that appear hand addressed. They are so realistic that they can even fool the experts.

Don't simply take our word, click here and sign up to have one of our "hand" addressed envelopes sent to you!

Why are hand addressed envelopes important?

There are 5 things your envelope should do in order for your mailing piece to work, in a nutshell here they are

The 5 things your envelope needs to do to be effective:

1.      Incite curiosity

2.      Start your business relationship off with the right message

3.      Convey to your reader that you care about them & their business

4.      Don't turn off your prospects by looking impersonal and mass produced

5.      Get Opened

How does hand addressing make your envelope work better?

How often do you not open a hand written envelope? Probably never, right? After all who would take the time out of their day to write you a letter if they didn't know you.

However, if the envelope looks mass produced or had a return address that you know is a junk mailer, you probably wouldn't open it at all - even if it is hand addressed, right?

So, here is how hand addressing helps you make envelope get opened:

1) Incite Curiosity - "Who would take the time out of their day send me a personally addressed letter?"

2) Convey that you care about your prospect - by taking the time of your day to hand address a letter to them.

3) Don't turnoff your prospects - Use a live stamp so they know a person sent this, and use a return address label like the one that an average person would use. Don't be tempted to go cheap and turn off your prospects by showing your hand too soon.

4) Get opened - If you play your cards right, and you don't turn your prospects off - your letter will get opened!