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Jon Goldman
The #1 lumpy mailman!
Upgrade #2 - Get your letter read Once your envelope is opened, and when they see that it’s a sales letter you have 5 seconds to convince them to read your letter. Here are 4 ways to convince people to read your letter Have a non-hype headline that hooks, in plain English tell your prospects why they need to read your letter, and what you can do for them. If you have a good headline, and your offer applies to the reader - there is a good chance they'll read your letter. Show you care, In the first few seconds when your prospect sees your letter, they will scan your headline, and the P.S. Section of the letter. This is a sub-conscience action that people to do determine whether the letter is junk mail or interesting. You must take advantage of this time to convince your prospects that your letter merits reading. To do this you need to make your letter stand out from the other junk mail by connecting to your reader on a personal basis.
Having a blue signature that is beyond a shadow of a doubt real, conveys that you took the time out of your day to send me a letter. The red marker builds on this concept and brings out the important parts of your letter without hype. Finally when you personalize the letter, and you scatter their name throughout - your prospects will sub concisely see this, and love it. It also reinforces that this is a personal letter. Not to mention that people are vain, they love to see their name in print - even if they know you're trying to sell them something. Now that you have your prospects reading here is how to keep them on track #1 - Make the letter personal - Personalize the letter as much as possible for each person. Circle, underline, and write important information on the letter - Make your reader believe that this isn't just another piece of "junk mail".#2 - Do not look mass produced! Avoid flyers and pre-printed materials that shine and look mass produced. People like people, Americans like the underdog!
#4 - Answer the phone when they call, I don't know how many times I have called peoples phone numbers to verify and they never pickup. You can do all the mailings in the world, but if you don't pickup the phone - its virtually useless!
If you need help with setting up a phone number for your mailing, and insuring that you capture your responses click here.
Which letter would you read?
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