The "Memo" LetterIncrease your response rates by 25%. Augment your mailing - In every mailing there are a few stragglers, anywhere from .5% to 3% that would have responded, but for whatever reason fell off the boat. The Memo letter is designed to recapture those lost fish. The Concept is to send a quick note to your prospects letting them know that you care about them, and you would like them to call. The memo letter can be adjusted to any mailing by saying: "Hey Joe - I wrote to you before..., but you never responded please give me a call." The Memo letter is a simple, effective and cheap mailing piece. It appears completely handwritten and personal. It is designed to look like you jotted down a quick note to your prospect asking them to respond. The memo is printed on your stationary or a generic stationary and is usually sent with a business card. The memo letter is also a good way to stay in touch with your customers, let them know about new products, services and upcoming events, and generally let them know you still remember them. Also see the Legal Pad Letter. |