![[Product Image]](images/Lumpy/WorryDolls.gif) Worry Dolls The idea of the worry dolls is to get the envelope opened and to start off curiously engaging - "Here I can take away your worries." The worry dolls are called so because they come with a piece of paper inside the sack that says "When the children of China/Guatemala/Japan would go to sleep at night they would wrap their worries up in a doll, and put it in under their bed and pray to the... When considering the worry dolls for mailing keep in mind the following: - How does it relate to what I am offering?
- Will including this lumpy item - pay for itself?
If you can’t tie in the worry doll to your message then you definitely should not send it, and here is how to determine if the lumpy item will pay for itself: 1. Will people be turned off or think this is another "junk" letter because of the lumpy item? 2. How many more people will open & respond because it’s lumpy? 3. How much more money will you make by sending your lumpy item? 4. Keep in mind you have the lumpy item’s cost, postage, and fulfillment to consider. Once you are done answering those questions it should be obvious whether you need to include the lumpy item in your mailing or not. |